3 Summer Business Building Tips

Summer is almost over, but it’s not too late to implement these 3 summer business building tips. This Monday Marketing Moment offers tips to keep your sales high during the hottest months of the year.

For many small business owners, summer represents a slump in sales. Many of our potential customers are more interested in vacations and outdoor activities than in office meetings and store visits. Rather than let your sales suffer, follow these 3 business building tips to give your company a boost this summer:

Head outside with your products or services. Many communities offer festivals, fairs and other outdoor vending opportunities for reasonable prices. Locate your city’s event calendar and choose the events your target market will frequent. For example, if you sell one-of-a-kind jewelry, then your target may expect you at a cultural fair over a low-priced crafts event.
Run a summer-only special or contest. Rhonda B. Reece, owner of handcrafted copper craft store Phoenix’s Inspirations, suggests a refer-a-friend promotion to increase your mailing list. Give current customers a special referral link to your mailing list subscription form or include a “how did you learn about this list” question to track referrals. Once customers reach a certain referral level, they receive a high value coupon for your products or services. As Rhonda states, “who would not want to get a coupon for just having their friends sign-up for alerts from your company.” Your customers will be happy, and you will have gained a solid list of new mailing list subscribers.
Strengthen your strategic alliances. If your business is suffering a summer slump, then it’s likely that other businesses have the same problem. Partner with a similar business to offer referrals and run promotions. For example, if your business offers massage and another business has a manicure and pedicure service, partner up for a summer pampering event. If you have a business that caters to other entrepreneurs, such as consulting or design, partner up with similar businesses to give in-person or web-based workshops. Not only will you establish yourself as an expert in your field, but you may also get new clients from the audience.

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